“A brand is the most valuable piece of real estate in the world - a corner of someone's mind.”

- Sir John Hegarty

I learned the power of branding from my first employer, The Financial Times.

My FT business card was more persuasive and influential than any ad I will ever create.

Good brands choose what they want to be known for and then become famous for it.

That involves a combination of messaging, visual identity, and tone of voice.

I can help you with all three.

Here’s the announcement video for a rebrand project I worked on for Papaya Global with Koto.