Google the word migrant.

What do you see?

People in boats. People in tents. People in cages.

The co-founder of Google is a migrant. Do you see his photo anywhere on that results page?

Migrant is a powerful word, and it’s been weaponised.

Azimo is a money transfer service for migrant workers.

They know that their customers are some of the most resilient, determined and entrepreneurial people in the world.

For this print, OOH and radio campaign, I worked with 2050 London to turn the anti-migrant narrative on its head.

The campaign helped to establish Azimo as the leading money transfer company for migrant workers in Europe. In my time as Head of Content and Creative, we built the brand from scratch, ultimately acquiring over one million customers in 30 countries.

Take a look at some of the creative below 👇