I started my career…

…writing passenger information leaflets for cruise ships.

I never dreamed I’d one day work on a Super Bowl ad. But here we are.

I worked on this campaign as Creative Director of B2B payments fintech Papaya Global, resulting in:

• 114 million video views.

• A 300% uplift in traffic.

• Brand uplift of 108%.

• Mentions in 248 publications, including TechCrunch, The Drum, USA Today, and more.

• A huge uplift in new business. While I can’t share numbers, think of a big number.

• Then multiply it by another big number.

Take a look at some of the creative below 👇